I'd podcasted previously about how much I enjoyed the book by Robert Scoble and Shel Israel called Naked Conversations (and for my many Canadian readers you can find the book here). I recently lent it to a co-worker as well and told him "You're interested in corporate blogging, you need to read this book." I enjoyed the way it was written, but more importantly I liked the message for businessesan ,mely that blogging will become (or perhaps has already become) a necessary way of reaching out to your customers. To begin a real conversation with them.
I'm going to be writing a piece on blogging and the corporation, sparked by an interesting experiment that someone has started here (can't say much about it yet). In the meantime, go out and read Naked Conversations. Don't just take my word on it though, the Harvard School of Business also found the book to be a good one.
The authors show how blogs are now changing organizations and explains how readers can use blogs for a variety of business purposes, especially marketing and public relations.
To read the entire review from HBS just click here.
Great job Scoble and Shel!
I just read this book too and I though it was good too. I actually like his book better than his blog but that was just me. Can you recommend any books that might give more of a "how to" aspect to going about blogging inside a company?
Thank you,
Tim
Posted by: Tim Castick | February 16, 2006 at 07:36 AM